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Helping young people worldwide take charge of their health

Client: Durex
Brand: Someone Like Me

Our challenge
Someone Like Me is a social movement championing happier and healthier sex lives for young people across the globe. Our challenge was to translate the campaign’s ideal into wider global awareness and meaningful social interaction.

What we did
We created a bold and iconic visual identity featuring street-casted members of the public that exists across digital, on-air and on-the-ground platforms. This was then rolled out across numerous social assets and a global content hub website.

The multilingual website we created reflects the social conversation around global topics, set by the brand and its audience on sexual health and sexuality. The homepage showcases a vast social feed, alongside dedicated areas for knowledge content, globally-sourced blogs, and all the latest news from the Someone Like Me Global Crew.

How did we do?
The initiative is Reckitt Benckiser’s most successful campaign ever, with a reach of over half a billion worldwide, 12.5m engagements and 36 countries territories supporting the campaign.

Learn more here:


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