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Welcome to a house party like no other

Client: BBC
Brand: BBC Radio 1

BBC Radio 1’s Big Weekend is the first festival of the British summer. It features the biggest acts in the world alongside the hottest up and coming bands, all hosted by the Radio 1 DJs.

Our bold and colourful campaign takes its inspiration from the local, family feel of the events and the stately home where the weekend is being held. We’ve bought this together around the big idea of an ‘epic house party that everyone’s invited to’.

The campaign is built social-first, around a scalable system of GIFs, characters and textures. Everything comes together in different ways to create a chaotic, ever-changing mash-up of assets that burst with energy.

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