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Building emotional engagement around real-life stories

Client: BBC
Brand: BBC Stories

BBC Stories is an exciting new digital
product from BBC News. It’s a ‘news plus’ service that delves deeper into news content, focusing on human stories and going beyond the daily news agenda.

Working with BBC Creative, we created an identity perfect for the video format BBC Stories is built around and the social channels it inhabits. The cursor device reflects the constantly active nature of the brand, coming to life in logo builds, mid-cards and closers that encourage viewers to share content.

The result is a light but distinctive brand that makes an emotional connection though the stories it promotes.

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