Superbrands commissions independent research to identify the UK's strongest brands. Their annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.
There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands). The results of both surveys are published annually in February.
Superbrands was founded in London in 1995. It is now a global business operating in over 50 countries worldwide