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  • BSM Hero
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  • BSMpress1

Because Success Matter

Client: The AA
Brand: BSM

BSM invented the driving test, taught the Queen to drive and celebrated a 100-year anniversary. The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.

Since 2009 we have worked with the BSM management team to help them re-align their brand with the UK's youth culture. And this year is no exception.

We've helped BSM design and launch one of the most successful e-Commerce platforms in the country, built three iTunes Top 10 mobile training apps, and increased sales by 20% in the quarter. Not bad for a declining challenger brand that is now back on top of the market as the UK's No.1 driving school.

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