We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • AUK DMI
  • DMI Posters + Press Ad
  • DMI Banners
  • DMI Web + Mobile App
  • DMI Web Buttons
  • DMI Expo

Making Digital Click

Client: DMI
Brand: Digital Marketing Institute

DMI is taking a position of global leadership in Digital Marketing Education.? We proposed a creative idea that ‘speaks with authority’.

We segmented the key audiences into three distinct groups: students, corporates and education partners. Consequently, our creative idea needed real breadth, to engage these audiences at every interface. 

Our positioning – ‘Making Digital Click’ – captures that moment in education when a seemingly difficult or impenetrable subject is clearly illuminated. It’s that powerful moment when students ‘get it’.

To bring this to life, we created a campaign based on a series of pithy headlines informed by a real knowledge of the subject and executed with informed wit. These were fine-tuned to both our channel and our audience, making each individual piece of creative resonate as strongly as possible.

Our idea was easily adapted to a wide range of media including press, brochures, exhibition stands and online.

Your session will expire in xx.xx
Continue or Log Out