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Making Digital Click

Client: DMI
Brand: Digital Marketing Institute

DMI is taking a position of global leadership in Digital Marketing Education.? We proposed a creative idea that ‘speaks with authority’.

We segmented the key audiences into three distinct groups: students, corporates and education partners. Consequently, our creative idea needed real breadth, to engage these audiences at every interface. 

Our positioning – ‘Making Digital Click’ – captures that moment in education when a seemingly difficult or impenetrable subject is clearly illuminated. It’s that powerful moment when students ‘get it’.

To bring this to life, we created a campaign based on a series of pithy headlines informed by a real knowledge of the subject and executed with informed wit. These were fine-tuned to both our channel and our audience, making each individual piece of creative resonate as strongly as possible.

Our idea was easily adapted to a wide range of media including press, brochures, exhibition stands and online.

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