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  • AUK Ladbrokes
  • Social Buff Boys
  • Rugby Deam Team
  • Beaut or Brute

Beaut or Brute

Client: Ladbrokes Coral
Brand: Ladbrokes Online

Beaut or Brute is our Ladbrokes Rugby World Cup campaign, a game encouraging ladies to create their very own rugby dreamy team.

The game is seeded on non-professional rugby club websites based in all countries participating in the World Cup. They’re incentivised by the opportunity to win Rhino sportswear. 

This campaign is the latest in a series of high profile initiatives that included ambush marketing and events as part of the Wimbledon Buff Ball Boys campaign, London’s Fashion Week and Ladbrokes Summer of Barbecue Bingo. We work with Ladbrokes Bingo to help plan and execute their content strategy.

 

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