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Woahh Bad Betty

Client: The Senet Group
Brand: Senet

‘When the fun stops, stop’ is our new responsible gambling campaign for The Senet Group, an independent body set up by Coral, Ladbrokes, Paddy Power and William Hill to promote responsible gambling standards. Two striking TV ads highlight the risks of fixed-odds betting terminals and online gambling, using a remixed version of the 1970’s hit ‘Black Betty’ by Ram Jam... ‘Bad Betty’. Digital, press, POS and the campaign site WhenTheFunStopsStop.co.uk drive those who may have a problem with gambling to Gamble Aware as a source of help and advice.

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