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  • sculptures
  • retail

adidas Chelsea Kit launch - 2014/15

Client: adidas
Brand: adidas

It's not just about wearing the shirt, it's what you do in it that matters. To launch the new 2014/15 Chelsea FC home shirt, we asked Jose Mourinho to help celebrate past moments of brilliance in Chelsea Blue. Freezing them in time and then re-creating the exact moments again, as life-size statues, for all to see and worship. An inspiration for generations to come. Forever Blue fans buying the shirt had the chance to win an exclusive set of miniature, 3D printed sculptures signed by the players themselves. The campaign launched in film, print, digital and retail across 5 key markets. Initial results indicate that #foreverblue is trending globally, with the campaign producing four times as many social conversations as Nike's England World Cup kit launch and twice as many twitter mentions as last year's ground breaking 'it's blue, what else matters' campaign.

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