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  • hero
  • MovieNow
  • GigNow
  • toppers
  • blueprint

DriveNow

Client: BMW (UK) Ltd
Brand: DriveNow

DriveNow is the new pay by the minute car-sharing service from BMW and Sixt that allows Londoners to Eat Now, Gig Now, Meet Now, Coffee Now, Movie Now, Shop Now, Escape Now...??Launching in the 3 boroughs of Hackney, Haringey and Islington, we created iconic car-toppers and worked with key social influencers to generate content that would appeal to their followers, drive word of mouth and show off this new service. This content included Shop Now with ITV presenter Darren Kennedy, Gig Now with DJ Zoe London, Coffee Now with Molly Bakes and a bespoke Movie Now competition with Little White Lies. The campaign delivered over 2 million social impressions and over 2,000 registrations in the first week.

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