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All for This

Client: adidas
Brand: adidas

Instead of simply badging the 2013 Champions League with another brand logo, we created a fresh, interactive approach to sponsorship. Using real data we visualised various players’ journeys to the final, and then invited fans to use the stats to predict how those players would perform in the final itself. Some 20,000 fans visited the site and 6,000 of them predicted the final. #allforthis was the no.1 branded term on twitter by the end of the game.

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