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It's blue. What else matters?

Client: adidas
Brand: adidas

We unlocked the True Blue mentality of Chelsea fans by challenging them to buy the new shirt without seeing it. And we invited Chelsea players to step off the conventional new-shirt-catwalk to demonstrate their passion for the club by immersing themselves in Chelsea Blue. Literally. The campaign self generated fame with 1.5bn media impressions globally and drove a +28% shirt sales uplift on the previous year.

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