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  • lion 1
  • lion retail
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  • lion boot


Client: adidas
Brand: adidas

To mark Gareth Bale’s move to Real Madrid as the world’s most expensive player, adidas created these Lion Dog boots in collaboration with Japanese fashion designer Yohji Yomamato. A limited edition statement of brand and fashion credibility for an opinion former audience.Our campaign blended cutting edge sports performance, high end fashion and design credentials in a rich, visual experience. The boots sold out on Day One.

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