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adidas Manchester United shirt launch 2015/16

Client: adidas
Brand: adidas

Manchester United are a team that have always broken
expectations: Doubles. Trebles. Winning it ‘with kids’. Even
the sponsorship deal itself sent shockwaves through the
game when it became the most valuable in football history.
Shot by Nabil, director of Kanye’s ‘Glow in the dark’ tour,
our inaugural shirt launch campaign uses Man Utd’s iconic
trident to capture the club’s spirit of unstoppable progress
and ambition.

Whilst it is still early days, the kit launch is set to be adidas’
most successful online campaign ever, generating $2.3
million in social media value in its first three days - the same
amount of value Real Madrid’s campaign has achieved since
launching in June.

Adidas retail partners have reported a 200 per cent increase
in year on year sales, delivering over a month’s worth of
predicted shirt sales within the first five days.

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