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  • Pilot
  • Biker
  • Nude
  • Drag
  • Comedian

Just You & Blu

Client: Blu eCigarettes
Brand: Blu eCigarettes

‘Just You & blu’ celebrates freedom. The global campaign focuses on five individuals - a pilot, a biker, a drag queen, a model and a comedian – each representing an independent spirit, carving their own path in life and taking their moment with blu. The epic TV spot was shot by award-winning director Romain Gavras.

Print portraits were shot by renowned portrait photographer Rick Guest.The campaign will run in the US, UK, Italy and France. TV, press, OOH, POS, digital and social.

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