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About

In the year 2000, a handful of senior financial services executives met informally to share ideas with their industry peers. So began The Financial Services Forum: a meeting place for like-minded professionals to debate business issues, with a primary focus on how to improve their marketing effectiveness. That small group has grown each year to the current community of over 550 Members.

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Membership of The Financial Services Forum
In the year 2000, a handful of senior financial services executives met informally to share ideas with their industry peers. So began The Financial Services Forum: a meeting place for like-minded professionals to debate business issues, with a primary focus on how to improve their marketing effectiveness. That small group has grown each year to the current community of over 550 Members.

Putting marketing effectiveness first
The Financial Services Forum exists to generate debate and
provide insights that will help our Members improve their marketing effectiveness. We believe that more professional marketing is not only good for the financial services industry, but also good for the customer. Reflecting the diversity of the financial services industry, we recognise that the financial services industry is not a homogenous
community. To reflect its diversity we address the challenges facing specific sectors via a number of Special Interest Groups, covering industry agendas as well as key marketing disciplines. We address consumer marketing issues, but also B2B and institutional marketing
topics.

Advised by industry leaders
Content at our events, and in our publications, is designed for our Members, by our Members. Our Advisory Board comprises leaders from across the industry, supported by Steering Committees in each of our Special Interest Groups where industry professionals advise us on the issues of the day and the themes we should be addressing to stimulate discussion and debate.

Delivered by experts
The Forum takes an independent and objective view on who
should present at our events or write for our publications. We aim to select the best speakers and authors, to provide a platform for thought leaders and expert practitioners, solely for the benefit of our Members.

The right people
Being part of a community of like-minded marketers provides our Members with a valuable network of their industry peers. These relationships are built over many years and can last a professional lifetime. We are privileged simply to provide the opportunities for our Members to meet and get to know each other.

The right balance
Our Full Members are director-level business leaders, usually responsible for their organisation’s marketing strategy. Our Associate community provides a forum for marketing and communications managers, offering best practice models and case studies for those actively engaged in running their organisation’s marketing campaigns. And, most recently, our Practitioner Members reflect the important contribution to new learning in financial services marketing from agencies and consultancies across all disciplines.

Individual membership
Membership of The Financial Services Forum is on an individual basis, and various organisations see the benefit of supporting several Full and Associate memberships. Our membership rules permit some flexibility to allow Members to bring a guest and / or send an alternate to Forum events on a limited number of occasions each year.

Annual subscription
In exchange for a single annual subscription, Members can access any of the events they are eligible to attend within their membership category, free of charge. None of our seminars or conferences carry a separate entry charge.

How to join
If you would like to be considered for membership of The Financial Services Forum, further information and an application form can be found on www.thefsforum.co.uk. Alternatively, you can speak with Andrew Porter, Managing Director, on 020 7449 9000.

Sectors

  • Financial Services
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