Optimising Direct and Digital Marketing Based on Customer Intelligence
Event type: Forum
SIGs: E Commerce
Sponsored by: Indicia
Location: Central London Venue TBC
Date: 13 Sep 2012
Time: 09.00 - 11.30 TBC
Integrating traditional direct with digital marketing communications to target key customer segments, based both on the data you hold and the data you can gather, offers new levels of marketing efficiency and measurability. We learn from the Shop Direct case study – the largest online and home shopping retailer in the UK. How can financial services providers use customer intelligence to adopt channel-neutral, customer-focussed marketing strategies that emulate successes in the retail sector ?
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