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Insights

Should banks be getting in touch with their inner child?

01 February, 2011 - Source: The Financial Services Forum

Banks have always applied the principle that ‘getting ‘em young’ is the way to win lifetime custom. Special accounts and personalised piggy banks, school banks and wall charts, all designed to nudge kids gently towards the path of financial prudence. But these days, it seems, banks have come to the view that they need to embrace their inner child when trying to reach their adult customers, too.

Banks have always applied the principle that ‘getting ‘em young’ is the way to win lifetime custom. Special accounts and personalised piggy banks, school banks and wall charts, all designed to nudge kids gently towards the path of financial prudence. But these days, it seems, banks have come to the view that they need to embrace their inner child when trying to reach their adult customers, too.

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