The Gate London - Home of Predatory Thinking
“Predatory Thinking” is all about winning against opponents or competitors who on paper, should be stronger than you.
We like challenger brands and underdogs (we are one ourselves).
You’ll find us competitive, both personally and professionally.
(It’s probably not a coincidence that we have several former national and international sporting competitors amongst us, as well as a bunch of client-side marketers.)
You’ll also find us ruthlessly commercial. We’re not selling Art here.
We believe in using our creativity to give you an unfair advantage.
But if you think this all sounds rather aggressive, take a look at our work.
Because all this fighting talk seems to produce a surprisingly human look at the world.
We’ve helped Stonewall broaden the homophobic bullying debate.
We’ve given Honey Monster a new lease of life, by mending his sugar-y ways.
And we’ve given a human face to many of the worlds most complicated brands,
Some of whom sell nothing more than promises.
We’re properly joined-up. What they used to call ‘integrated’...
Strategy, Brand Design, Positioning, Brand Ideas, Campaigns, Media Planning & Buying all in-house, all talking to each other.
What we are
A modern full-service advertising agency:
Creating enduring platform ideas
Based on effective communication strategies
That are commercially-driven
Based on our Predatory Thinking principles
How we work
Our values are:
What makes us different?
Service: genuine involvement of senior management on accounts
Experience: senior client-side and top 5 ad/media agency
Full-service: comms planning, buying, brand strategy, creative work, evaluation all in one team.