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Predatory Thinking in five simple steps

11 July, 2014 - Source: The Gate

 Predatory Thinking

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“Predatory Thinking” is all about winning against opponents or competitors who on paper, should be stronger than you. 
We like challenger brands (we are one ourselves). 
You’ll find us competitive, both personally and professionally. 
You’ll also find us ruthlessly commercial.  
We believe in using our creativity to give you an unfair advantage.
But if you think this all sounds rather aggressive, take a look at our work.
Because all this fighting talk seems to produce a surprisingly human look at the world.
We’ve helped Stonewall broaden the homophobic bullying debate.
We’ve given Honey Monster a new lease of life, by mending his sugar-y ways.
And we’ve given a human face to many of the worlds most complicated brands,
Some of whom sell nothing more than promises.
We’re properly joined-up. What they used to call ‘integrated’...
Strategy, Brand Design, Positioning, Brand Ideas, Campaigns, Media Planning & Buying all in-house, all talking to each other.
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