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  • D&G collateral
  • DandG wimbledon2
  • DandG wimbledon1

London Summer Season campaign

Client: Douglas & Gordon
Brand: Douglas & Gordon

We have planned, created and executed a complete rebrand across all aspects of the business, with all creative integrated and consistent with a new brand positioning rooted in D&G’s professionalism, integrity, and customer focus – the things their customers values and at which they already excelled.

Our Platform Idea, “Good to Know” creates consistency but is flexible enough to be adapted for each area of London where D&G operate, powerfully communicating at a local, individual level for customers - all demographically AB and in ownership of a property worth in excess of £500k, but at the same time very different in background, lifestyle, and attitude.

In media we have done away with wasteful luxury free print and anything which smacked of ‘but we’ve always done it’ and used media knowledge and insight to refocus budgets on hand picked outdoor sites based around D&G offices and the consumer, plus using digital search and site retargeting, plus look alike targeting where in we map the shared traits of the top converters to advertise to individuals who may not be in-market, but could be soon.

The results are that as of October 2014, one year after we started working with, D&G have 50% more property instructions than in 2013, and record numbers of applicants to buy or rent property.

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