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Go Gooeee For A Harvest Cheweee

Client: Honey Monster Foods
Brand: Harvest Cheweee

Harvest Cheweee returns to TV with new animated campaign.

The UK’s most popular UK cereal bar brand for children – Harvest Cheweee is returning to TV after a five year break from advertising, as part of a £1.1million media investment over the next 12 months.

The brand, will launch its new campaign during ITV’s Good Morning Britain, the UK’s highest rating commercial TV show during the breakfast period, and will run from September through to November as part of a major relaunch which includes new packaging, new flavours in Strawberry Crush and Rocky Road, and a new website. The campaign breaks with two new 10 second ads for that introduce two of the new animal characters, Elephant and Zebra, who feature in the new packaging design.

The campaign was written and art directed by Alistair Ross, our Creative Partner; animated by Bradley Franklin at Gramercy Park Studios and produced by Eira Ellis at Hogarth. Media planning and buying was through John Ayling Associates.

Alistair said “There’s not enough frivolous fun in commercials these days. Harvest Cheweee is a charming brand that should leave you with a smile on your face.”
The Harvest Cheweee work is our first campaign for Honey Monster Foods since being appointed to the business in January 2014, and will be followed soon after by the much anticipated relaunch of Honey Monster Sugar Puffs.

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