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  • PDSA

You're the Reason

Client: PDSA
Brand: PDSA

“You’re the reason” is the first advertising campaign for PDSA by The Gate, since winning the pitch in late 2013. Over the past year, the organisation has focused on refreshing their brand image, to promote greater awareness of its status as the UK’s leading veterinary charity – with 51 pet hospitals and 2.7 million treatments carried out each year.

The new ‘hand in paw’ logo reflects PDSA’s fundamental belief that pets enrich people’s lives. Their veterinary expertise helps maintain these important relationships; where for many clients, their beloved pet provides a sole source of consistent companionship.

The new brand line “Help a vet help a pet” reflects our belief that vets are the best-spent pound in animal welfare. No pet charity in the UK has a veterinary operation on the same scale as PDSA, with the RSPCA carrying out only one tenth of the 2.7 million treatments PDSA carry out annually.

We want people to see PDSA as ‘the NHS for pets’, providing free and subsidised veterinary treatment to pets whose owners genuinely cannot afford it, but could not do without the love their pets bring them.

The new brand colour palette of green and magenta represents the partnership between veterinary expertise and human empathy, which runs throughout the organisation. It was chosen to contrast against the blue livery of RSPCA, who are often viewed as the ‘pet police’.

“You’re the reason” was filmed in Sunderland using real PDSA vets and clients. It was directed by Alan Friel through 76 films, and written by Creative Partner at The Gate, Alistair Ross. The film was produced by Alex Katz at 76 and Eira Ellis-Jones at Gramercy Park Studios. The script was delivered by Hollywood star Dougray Scott, who himself is a committed dog owner.

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