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Kittens

Client: Crusha
Brand: Crusha

Crusha, Silver Spoon’s milkshake mix, needed a way to take on category behemoth Nesquik.

We used nesquik’s investment in ‘Quickie’ their wholesome eurokids bunny rabbit, against them by creating a gang of anarchic punk-kittens who pounded and sang about crushing things.

Next to the manic fun of Crusha, Nesquik suddenly looked like a product for toddlers.

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