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Insights

What works where in B2B? 2012

29 May, 2012 - Source: The Marketing Society


  • What works where in B2B? 2012
    What works where in B2B? 2012
  • What works where in B2B? 2012
    What works where in B2B? 2012
  • What works where in B2B? 2012
    What works where in B2B? 2012
  • What works where in B2B? 2012
    What works where in B2B? 2012
  • What works where in B2B? 2012
    What works where in B2B? 2012
  • What works where in B2B? 2012
    What works where in B2B? 2012
  • What works where in B2B? 2012
    What works where in B2B? 2012

About the research
The research was conducted in Spring 2012 with 96 senior marketers, responsible for budgets totalling over £70 million. Many of these are heavyweight marketers from big companies.

In addition, 224 senior B2B buyers responded with their views, spread across business & professional services, financial services, engineering & manufacturing and technology & telecoms. Collectively they have a buying power of £150m. 

The survey was conducted during February and March 2012 by Circle Research on behalf of Omobono Limited. We would particularly like to thank the team at Circle, and The Marketing Society, for their invaluable input. 

Please click on the link below to download a PDF version of the 'What Works Where in B2B? 2012' infographic. 

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