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Adidas on the new rules of content marketing

21 July, 2014 - Source: The Marketing Store

‘All in or nothing’ was more than just a World Cup strapline for Adidas, it was a real-time marketing state...

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Wearable tech floodgates open on Amazon but more questions than answers remain

08 July, 2014 - Source: The Marketing Store

After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why...

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The Future Revealed: Why brands need to pay attention to E3

19 June, 2014 - Source: The Marketing Store

As the world's biggest gaming festival, E3 is a spectacle brands should not ignore if they hope to understand youth...

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The Drum: Carlsberg to sponsor series of acoustic sessions on XFM as part of £2m campaign

09 June, 2014 - Source: The Marketing Store

Carlsberg UK will sponsor a series of five acoustic gig sessions on XFM as part of a fresh £2m campaign.

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Little Black Book: Carlsberg is "Born to be Chilled" In The Marketing Store's New Campaign

09 June, 2014 - Source: The Marketing Store

Campaign to include On-pack promotions & radio sessions.

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What's the key to effective sports marketing? – live Q&A

09 June, 2014 - Source: The Marketing Store

The Guardian hosted a live panel debate discussing how brands are gearing up for the 2014 FIFA World Cup

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Five reasons why Shopper Marketing isn't as boring as you might think

09 June, 2014 - Source: The Marketing Store

Following Rapp's acquisition of Haygarth, Cameron Day, the director of business development at The Marketing Store, explains why shopper marketing...

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Campaign: Ben Felton to head strategy at The Marketing Store

16 April, 2014 - Source: The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

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Marketing Week: Carlsberg uses World Cup to strike long-term football strategy

25 March, 2014 - Source: The Marketing Store

Carlsberg is using its World Cup-themed marketing campaign to kick off a long-term push to demonstrate how it can help...

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The Guardian: The Rise of The Singles Economy: 5 Lessons For Brands

05 March, 2014 - Source: The Marketing Store

The growing number of single households has startling implications for brands, says The Marketing Store’s Cameron Day.

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