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INC - New Marketing Trend: Selling to Singletons

11 September, 2014 - Source: The Marketing Store

Years ago, my  definition of dinner was a microwaved Gardenburger, a handful of pita chips,  and a dollop...

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What the connected home could mean for your brand

04 September, 2014 - Source: The Marketing Store

Brands and agencies should embrace the concept of the connected home now before it’s too late.

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Back-to-school lessons from tomorrow’s top marketers

22 August, 2014 - Source: The Marketing Store

Our work with Carlsberg was recently featured in Marketing Week with the publication amassing predictions for future trends within the...

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Premier League advertisers battle to be ahead of the real-time curve

21 August, 2014 - Source: The Marketing Store

Subway, Carlsberg and Puma are overlaying their Premier League sponsorship activations onto wider media strategies to elevate their chances of...

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Adidas on the new rules of content marketing

21 July, 2014 - Source: The Marketing Store

‘All in or nothing’ was more than just a World Cup strapline for Adidas, it was a real-time marketing state...

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Wearable tech floodgates open on Amazon but more questions than answers remain

08 July, 2014 - Source: The Marketing Store

After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why...

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The Future Revealed: Why brands need to pay attention to E3

19 June, 2014 - Source: The Marketing Store

As the world's biggest gaming festival, E3 is a spectacle brands should not ignore if they hope to understand youth...

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The Drum: Carlsberg to sponsor series of acoustic sessions on XFM as part of £2m campaign

09 June, 2014 - Source: The Marketing Store

Carlsberg UK will sponsor a series of five acoustic gig sessions on XFM as part of a fresh £2m campaign.

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Little Black Book: Carlsberg is "Born to be Chilled" In The Marketing Store's New Campaign

09 June, 2014 - Source: The Marketing Store

Campaign to include On-pack promotions & radio sessions.

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