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The Minimart is an advertising agency that creates ideas worth sharing across platforms from TV, press, outdoor, mobile and digital. We believe our approach to strategy, creativity and in house production makes us different and more agile than our competitors. It’s why several clients are still with us 8 years after we opened our doors. We believe that extraordinary ideas can only be created through a deep human understanding. Through understanding what makes human behaviour often so surprising, and then truly identifying what we value most. Only then can we create ideas worth sharing. Ideas that transcend platforms, influence behaviour, create cultures, and build value for businesses.


When working with each client we spend time gathering insights as we develop the idea that will create a bond with your audience and an interaction that they will value and respond to. And because we are convinced that good ideas only become great if the quality of the production and delivery inspires people, we do all our digital and traditional production in house, or through hand-picked specialists where expert capabilities are required. 

Each of our clients get a single united team. The team you meet on day one is the team you work with throughout our relationship.

This includes both founding partners and the specialists you may need along the way. 


  • British Red Cross
  • Merrell Outdoors
  • Macmillan Cancer Support
  • AG Barr
  • Maxinutrition
  • Universal Music Group International Ltd
  • Sony Music Entertainment (UK) Ltd
  • Coty UK Ltd


  • Charities
  • Clothing
  • Cosmetics & Toiletries
  • Drink - Soft
  • Entertainment
  • Financial Services
  • Healthcare
  • Sport
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