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News

The Minimart launches £2m TV campaign for Rubicon

14 May, 2012 - Source: The Minimart

 Building on research highlighting the real passion current consumers have for the brand, The Minimart has developed a new ‘Love the exotic’ campaign, which focuses on the brands most popular flavour, Mango.  

  • Rubicon Beach
    Rubicon Beach
  • Rubicon Waterfall
    Rubicon Waterfall

Rubicon’s new advertising campaign has been developed to strengthen the brands relationship with current consumers, as well as encourage new consumers to try. Building on research highlighting the real passion current consumers have for the brand, The Minimart has developed a new ‘Love the exotic’ campaign, which focuses on the brands most popular flavour, Mango.  Written and art directed by Barry Hayman and Dave Eakins the two films, Beach and Waterfall use dance and music as a metaphor for the multisensory experience of the drinks. Both were directed by Nick Jones through The Minimart and media was planned and bought through PHD North. The Campaign breaks on 14th May with a media spend of £2m.

 Tim Clyde, Founder and Creative Partner, The Minimart says "We wanted to capture the warmth and exotic pleasure of Rubicon drinks while visually demonstrating the unique taste experience they deliver; all wrapped up with a catchy song designed to maximise brand recall (and keep you humming for weeks!)"

 Adrian Troy, AG Barr’s Head of Marketing adds 

adds  The Minimart team have produced a campaign that not only communicates the experience of the drink itself, but also captures the warm, friendly and welcoming personality of the brand.

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