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  • maxitone sweets
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The body you deserve

Client: Maxinutrition
Brand: Maxitone

We developed an integrated campaign across Press, TV and Digital for the lunch of Maxitone. Our creative idea centred on the key motivations and drivers of the female audience; a desire for self-confidence, triggered by special occasions. Maxitone achieved £2m incremental sales in first eight months from launch. This is the latest execution. 

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