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  • Maximilk
  • Maximilk2

Milk for real men

Client: Maxinutrition
Brand: Maximilk


Maximuscle is opening up the sports nutrition market with the launch of Maximilk ready to drink protein shakes.  This is a departure from the traditional powder tubs that they have focused on and continue to sell but the opportunity to appeal to the wider on-the-go consumer is something they are embracing as the UK’s number 1 sports nutrition brand. The light hearted campaign features men in ‘heroic’, strength defying scenarios, focusing on our desire to be ‘real men’ and the role protein and Maximilk can play in that. The campaign launched across the country on the 17th September with a 400K spend focusing on Gym media, Retail outlets and an extensive campaign on the London underground.

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