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  • Rubicon, Making Britain More Exotic
  • Rubicon, Making Britain More Exotic
  • Rubicon Cricket TV 3
  • Rubicon Cricket TV 2
  • Rubicon Cricket TV 1

Making Britain More Exotic

Client: AG Barr
Brand: Rubicon

By giving classic British scenes an exotic twist across TV, press, outdoor, radio and digital, we engaged a new British mainstream audience with Rubicon. Importantly without alienating the loyal ethnic core.

We introduced the exotic positioning using the line, "Rubicon. Making Britain more exotic."

Weekly sales doubled within two months of campaign launch.

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