Jewellery retailers rely on presenting their products in the most detailed and enchanting way. The website, digital advertising, and print work must do justice to the detailing of the items themselves.
The new Rose collection from Pandora built on an existing range, with a subtle rose hue included in the final items. This collection would need to be showcased across a wide spectrum of media, from print ads to digital animation on the famous Piccadilly One screens.
Young women love to collect the latest Pandora charm; they add it to their bracelet as a reminder of the time they chose it, or the person who bought it. The jewellery makes a memory of the moment.
By re-creating the jewellery in computer graphics from scratch, we would have absolute 100% clarity and control of re-production. A faithful recreation of the detail and beauty of every piece would enable young women to create their own “Unforgettable Moments” – a thought which lies at the heart of the Pandora brand.
Target sales were an uplift of 11% across the new Rose range. Within two weeks of launch an uplift of 17% was achieved.