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  • Rubicon Mango Light
  • Rubicon Mango
  • Rubicon, Mango Light
  • Rubicon Mango
  • Rubicon, Mango Light

Launch of Mango Light

Client: Rubicon
Brand: Mango Light

Launch of Mango Light

Founded in 1982, Rubicon is the UK’s leading exotic juice drink brand, which uniquely spans stills and carbonated drinks. The brand is one of the portfolio of AG Barr plc drinks. Other brands include Irn Bru, Strathmore, Orangina, Barrs and Rockstar.

The brand achieved its highest ever sales in 2010, with the brand growing at +68% YoY.(Source: Nielsen Total Coverage MAT Value YoY – Dec 2010).

We created an outdoor campaign for Rubicon’s new Mango Light product which hit the shops in May 2011.  Mango has been Rubicon’s long running best-selling exotic flavour so there is much consumer and retail excitement about the new Mango Light product range.  The creative features bright, warm and sunny British scenes and depicts the new packs floating up into the sky to metaphor the product’s new light characteristics.

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