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  • Dan Keatings
  • Dan Keatings 2

'The Team Behind the Team'

Client: Maxinutrition
Brand: Maximuscle

‘The Team Behind the Team’ tells real life stories of Maximuscle athletes by focusing on the key role that sports nutrition plays in their success and the work that goes on outside the sporting area and the importance of the professionals on whom athletes depend for advice and the right product recommendations.

England and Nottinghamshire cricketer Stuart Broad, Olympic gymnast Dan Keatings, England and Northampton Saints rugby player Courtney Lawes and GB middleweight boxer Anthony Ogogo all feature in the campaign, which brings to life the excitement, drama and values of their different sporting disciplines. These ambassadors have been chosen to represent the range of sports and body types that benefit from Maximuscle products, and to challenge any perception that sports nutrition is ‘not for me’.

Each ambassador will have their own dedicated space on Maximuscle’s website (www.maximuscle.com), Facebook and YouTube channels, which launch on July 1 supported by a 3-week TV and print campaign.

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