Screen Life: the view from the sofa
28 June, 2012
The next Thinkbox event explores the contemporary issue of 2-screening, and exclusively reveals findings from our new study.
2-screening makes up a fraction of the time people spend watching TV, but it is a very interesting fraction, as everyone is talking about it, but very little is actually known about it. 2-screening has enhanced the TV experience for some and it’s time to look in more depth at exactly what the implications are advertisers.
We commissioned COG Research to undertake a major new ethnographic study, Screen Life: The View from the Sofa. The study involves filming the living rooms of 20 TV households in the UK for a two week period. The footage will then undergo a psycho-physiological analysis with particular focus on occasions where both watching TV and the use of a second screen – such as a laptop, smartphone or tablet – coincide. It will capture real-time evidence of actual programme and ad break engagement, and will enable researchers to test the implicit and explicit feelings about brands that have been advertised.
The findings from this innovative study will be unveiled at our launch event on Thursday, 28 June from 9am to 1pm at the Soho Hotel, London. Sign up for your free place - click on the link here: