25 May, 2012
- Source:
Thinkbox
Thinkbox and the Marketing Society have collaborated on this new handbook to explain why TV advertising can make a powerful difference to your business. It features key findings from the major recent studies of advertising effectiveness to create a compact guide on how advertising works and, in particular, TV’s place...
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01 May, 2012
- Source:
Thinkbox
There are all sorts of reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term. Click here to see the top ten: http://www.thinkbox.tv/server/show/nav.1345#1
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01 March, 2012
- Source:
Thinkbox
Here you can download TV’s annual review for 2011 in handy PDF form; it’s a treasure trove of facts, insight and comment about commercial TV and TV advertising over the past year. 2011 was a year in which linear TV viewing matched the record high set in 2010 whilst linear...
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29 November, 2011
- Source:
Thinkbox
Sky Broadband, in a competitive and aggressive marketplace, took a fairytale campaign lead and launched their most effective and efficient response campaign to date – with DRTV playing a central role in driving response. Through reappraising how they used DRTV as a broadcast channel, by the inclusion of early peak...
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03 October, 2011
- Source:
Thinkbox
CASE STUDY: Boots enjoyed its most successful Christmas ever by using an innovative buying strategy planned by OMD to ensure viewers saw as many versions of its TV campaign as possible over a short period. In the ads, created by Mother, a cast of comedy actresses play different characters in...
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22 August, 2011
- Source:
Thinkbox
Developing hard hitting evidence to help people understand how TV advertising works - and how to make it work better - is central to Thinkbox's mission. But not everyone will be as familiar with the evidence as we are.
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12 May, 2011
- Source:
Thinkbox
Commercial TV impacts in March 2011 increased by 2.2% on the record level set in March 2010, and were up 9.2% on the five year average for March, according to figures from the Broadcasters’ Audience Research Board. Commercial TV also increased its share of total linear TV viewing in...
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08 March, 2011
- Source:
Thinkbox
Here is TV’s annual review for 2010; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. In 2010 linear TV viewing increased to the highest level since records began and linear TV ad revenue significantly outperformed the total market. The year...
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15 February, 2011
- Source:
Thinkbox
TV has always been amazing value because it delivers more profit than any other advertising investment, both in absolute terms (return minus investment)and proportionately to spend (return divided by investment). Intermediate media metrics like CPT (cost per thousand) can be misleading when you are seeking true ROI. But don’t just...
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15 February, 2011
- Source:
Thinkbox
The professional services firm Deloitte has just published its 2011 technology, media and telecommunications predictions report which focuses on major trends in the next 12-18 months that are likely to have significant long-term impacts on companies in TMT and other industries.
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