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News

NEW NICKABLE CHARTS: Ebiquity's Payback 3 research

29 November, 2011 - Source: Thinkbox

Payback 3, an independent study commissioned from Ebiquity by Thinkbox, has found that TV delivers more profit per £ spent than other forms of advertising and that TV ROI is 22% higher than 5 years ago. Ebiquity’s research is based on an econometric analysis of 3,000 ad campaigns across nine advertising sectors between 2006 and 2011. It compares, on a like-for-like basis, the sales and profit impact during the last five years of five forms of advertising: TV, radio, press, online static display and outdoor.

We’ve put together some summary slides of the key findings for you, complete with handy notes, which you can download right here:

http://www.thinkbox.tv/server/show/nav.1677

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