NEW NICKABLE CHARTS: Ebiquity's Payback 3 research
29 November, 2011
Payback 3, an independent study commissioned from Ebiquity by Thinkbox, has found that TV delivers more profit per £ spent than other forms of advertising and that TV ROI is 22% higher than 5 years ago. Ebiquity’s research is based on an econometric analysis of 3,000 ad campaigns across nine advertising sectors between 2006 and 2011. It compares, on a like-for-like basis, the sales and profit impact during the last five years of five forms of advertising: TV, radio, press, online static display and outdoor.
We’ve put together some summary slides of the key findings for you, complete with handy notes, which you can download right here: