We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]


NEW NICKABLE CHARTS: Ebiquity's Payback 3 research

29 November, 2011 - Source: Thinkbox

Payback 3, an independent study commissioned from Ebiquity by Thinkbox, has found that TV delivers more profit per £ spent than other forms of advertising and that TV ROI is 22% higher than 5 years ago. Ebiquity’s research is based on an econometric analysis of 3,000 ad campaigns across nine advertising sectors between 2006 and 2011. It compares, on a like-for-like basis, the sales and profit impact during the last five years of five forms of advertising: TV, radio, press, online static display and outdoor.

We’ve put together some summary slides of the key findings for you, complete with handy notes, which you can download right here:


Your session will expire in xx.xx
Continue or Log Out