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  • Give Blood (NHS)
  • Give Blood (NHS)
  • Give Blood (NHS)
  • Give Blood (NHS)

Give Blood (NHS Blood and Transplant)

Client: NHS
Brand: NHS Blood and Transplant

 

When NHS Give Blood were struggling for new donors we created an urgent appeal to recruit 100,000 new donors in 100 days.

Our multi-channel campaign leveraged current donors to spread the word amongst their social networks. Supporters tweeted and posted photos to Facebook telling us why they were a donor and proudly stated why they were one of the 100,000 while holding up a sign that we provided. Then we combined 100 of these photos to create a shareable photo-mosaic.

The campaign reached over 7 million people and met the target of 100,000 new donors by the 80th day!                     

 

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