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  • National Blood Week
  • National Blood Week

#MissingType

Client: NHS
Brand: NHS Blood and Transplant

For 2015's National Blood Week campaign we wanted to give everyone the opportunity to demonstrate their support and raise awareness of the urgent need for blood stocks of  types A, O and B.

In the run up to Blood Week the letters A, O and B began to disappear across print and broadcast media, online and in blogs. During Blood Week itself they were also removed from the Daily Mirror's masthead, Coca Cola's logo and even the Downing Street sign.

One of the results of this was that there were 26,121 uses of #NationalBloodWeek and #MissingType across Twitter - the highest number of mentions for any NHSBT social media campaign to date.

 

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