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Red Box

Client: Vodafone
Brand: Vodafone

Our first ad for Vodafone since winning the account in August last year, introducing a new brand ambassador, Yoda from Star Wars.

The new campaign showcases the innovative new services that Vodafone has recently introduced to ensure that customers get the smartphone that suits their needs and have the confidence to experiment with all its new functions and apps.

The ads were directed by Stacy Wall from Gorgeous.  Each TV spot has been produced by a team at Lucasfilm’s renowned San Francisco-based visual effects facility ILM (Industrial Light & Magic), with Tom Kane voicing Yoda’s CGI character.  ILM was set up in order to create the visual effects needed for the original Star Wars film in the 1970s.  Since then it has created special effects for nearly 300 feature films including 10 of the top 15 worldwide box office hits including the Pirates of the Caribbean franchise, and the Transformers Trilogy.

This is the first ad in the new campaign.  Watch this space for the next installment....


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