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  • union jack


Client: Virgin Atlantic
Brand: Virgin Atlantic

With the eyes of the world on London this year, Virgin Atlantic will be running a new global campaign to promote the airline’s flights to the city. Celebrating London in true Virgin style, it recreates the famous Union Flag by drawing on iconic imagery of the capital and the airline.

The campaign will run on- and offline in Virgin Atlantic’s overseas markets – including the USA, South Africa, Hong Kong and Australia – as of January this year, promoting London as a destination and central hub in Virgin Atlantic’s global route network.

The campaign has been created by RKCR/Y&R creative team Steve Williams and Adrian Lim, photographer Tim Bret-Day and collage artist David Bray.  


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