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  • M&S
  • M&S
  • M&S


Client: M&S
Brand: M&S

RKCR/Y&R has launched a new campaign in print and OOH for Marks and Spencer that champions quality staples in your wardrobe – such as the navy blazer, the blouse, the mac and the ballet pumps.

With this latest campaign, RKCR/Y&R are making the quality wardrobe pieces the stars of the work. ‘Perfectly’ hones in on the attention to detail in each key garment, admiring each piece from every angle. The ads, shot by renowned fashion photographer Andreas Sjodin, evoke the aesthetic of a high fashion shoot.
The campaign launches in print on Friday 22 March followed by OOH on Monday 25, the first time M&S has run seasonal brand OOH since 2010.

Alison Hoad, vice-chairman, RKCR/Y&R said: “Every piece of work we do for M&S is a landmark moment for the brand. In this instance, showing perfect pieces, quite simply presents M&S doing what it does best and is likely to leave a memorable impression, reminding us all what we love about the brand.”

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