We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • xmas 2
  • xmas 1
  • xmas 3
  • Xmas 4

Believe in Magic and Sparkle

Client: M&S
Brand: M&S

RKCR/Y&R have created a magical two minute film for Marks & Spencer which launched on 6th November 2014.
A beautiful, fantasy, fashion romp starring Rosie Huntington-Whiteley as our heroine. We follow her on an adventure through a whirlwind of favourite fairy-tales, including Alice in Wonderland, Little Red Riding Hood, Aladdin and The Wizard of Oz. Rosie is joined on her journey by the dashing David Gandy with a special cameo appearance from Helena Bonham Carter. Using the end-line, ‘Believe in magic and sparkle’, the film is set against ever-changing fantastical backdrops, including snow-clad forests and gingerbread houses, while showcasing M&S’s range of lingerie, accessories, food and party wear available in stores this Christmas.
Mark Roalfe, Chairman and Executive Director said; ‘Magic and sparkle is what M&S brings to the nation every Christmas. This year’s film is a beautiful fashion-fantasy romp through our favourite fairy tales.’
Created by Pip Bishop and Chris Hodgkiss at RKCR/Y&R and directed by Johan Renck with a score by Guy Farley through Native Music Supervision, this is a treat for all of those who believe in a bit of magic at Christmas time…

Your session will expire in xx.xx
Continue or Log Out