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  • Gwyn Haslock

Can And Will

Client: Jaguar Land Rover
Brand: Land Rover UK


Land Rover wanted to drive appeal for the Land Rover master brand With a particular focus on ‘warming up’ a new audience for the forthcoming launch of the discovery sport in a way that connects our brand, retail and sponsorship activities at both a global and local level.


Can And Will is a celebration of the spirit of defiance. The spirit that runs through the bold, the brave and the audacious. It seeks to inspire people to act on that spirit and fulfil ambitions and dreams. Whether it’s venturing in space, overcoming a disability or simply breaking a personal barrier. Simply put Can and will is the fuel that drives every Land Rover driver.

The campaign is focused around a series of content from real people each delivering an individual spirit of defiance. The TV promotes the long form content that is available at the campaign hub - canandwill.co.uk

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