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Every Man Remembered

Client: Royal British Legion
Brand: Royal British Legion


2014 was the centenary of the First World War, and the Royal British Legion wanted to mark the occasion with a campaign that went beyond the call of duty.


‘Every Man Remembered’ - commemorating every single one of the 1,117,077 fallen soldiers through an online database.

TV and print ads, remembering soldiers who happened to share the same name as well-known public figures, were created to generate media interest and drive people to the database.


The single largest act of commemoration this country has ever known.

The ads have so far raised over £1.08 million in donations, whilst the online database has so far received over 68,000 personal commemorations.

A campaign befitting of the men who died to ensure our freedom.

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