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  • Primary Stars Still

Primary Stars

Client: Premier League

The Premier League has chosen to showcase their community programme Premier League Primary Stars in their first ever ad campaign. 

The free curriculum-linked teaching resource for parents, teachers and pupils aged 5-11 features top footballers and mangers including Manchester City’s Kevin De Bruyne, Chelsea’s Gary Cahill, Tottenham Hotspur’s Eric Dier, Liverpool’s Sadio Mané, Manchester United’s Juan Mata and José Mourinho, and Arsenal’s Theo Walcott. The Premier League players join primary school children in their classrooms demonstrating how learning with football can be fun, to the emotive words of T.H. Palmer’s poem “Try, Try Again”. 

The ads for Premier League Primary Stars, which aims to support 10,000 primary schools by 2019, will air across television, press, cinemas and social media and digital channels from Sunday 2 April. 

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