“In these challenging economic times Pink Mothballs gives us a fun, affordable way to stay on trend. It’s a great idea!” Thea Green, Founder and MD, Nails Inc.
Volume is proud of its entrepreneurial spirit and has continually embraced opportunities through technology and innovation. These, however, are no good without a good idea and the ambition and passion to succeed. Last year our Chief Executive was approached by Amanda Baker from the Creative Team. She had an idea, a vision, an opportunity to do something nobody had successfully done before. Over the past few months, Volume has worked closely with Amanda to shape her idea: to ensure it is a viable and commercial concept; to suggest how it should be positioned and marketed; and to determine what technology platform and functionality should be used.
The end result is Pink Mothballs – a project Volume is supporting and funding because we believe in it and we believe in Amanda’s tenacity to see it succeed.
So, what is Pink Mothballs? Well, chaps, it’s a bit of a girl thing – so over to Amanda to explain it in her own words to all the girls out there:
“I’m sure many of you ladies have looked in your wardrobes and thought, ‘Damn! I’ve got nothing to wear!’ for that special occasion, date or night out on the town. Even if your wardrobe’s bursting with clothes, shoes and accessories (some still with the tags on), there’s still that familiar urge to hit the high street and buy something new. Why is that? Because we don’t want to wear the same outfit we wore to so-and-so’s birthday bash the other week... and we have too many photos on Facebook wearing that cream dress. Sometimes we don’t have the money to buy something new – pay day is weeks away and there’s precious little left in our account. (Been there, worn the dress!) One thing we do have, though, is friends whose wardrobes resemble a somewhat smaller version of Topshop in Oxford Circus. Which means that, instead of buying something new all the time, we could borrow or swap things with our friends. Pink Mothballs is a mobile app that doesn’t intend to stop women from buying new clothes. That’s impossible! Instead, it will provide an alternative and convenient solution to those ‘I have nothing to wear’ dramas that occur every so often.”
The Pink Mothballs Mission: To influence and inspire a new generation of female fashion shoppers.
Pink Mothballs’ Values: Understanding women and their wardrobes. Combining modern technology and social networking trends to sustain a solution for “having nothing to wear”. Providing a platform for women to expand their wardrobe – without expanding their overdraft.