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  • Play Badminton Award logo
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Play Badminton

Client: Badminton England


To improve the perception of badminton and increase participation levels among the target audience.


Develop an integrated digital campaign to drive interaction with the new PlayBadminton portal whilst turning the traditional image of badminton on its head.


Create a series of irreverent viral videos based on a fictional badminton trickshot maestro, ‘Pete Stokes’, and distribute these videos through dedicated social media channels, digital and offline PR, experiential events, online games, video advertising and competitions.

Shortlisted in Sports Industry Awards 2012 for 'Best Use of Digital Communications in Sport'

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