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Must Try Harder. When TV advertising is back in the driving seat of campaigns it needs a definitive edge to make the grade

20 August, 2015 - Source: Y&R London

With shrinking budgets and increasing sales targets, the battle for advertising supremacy is greater than ever before. We know that TV drives footfall and generates sales but the real edge is created with TV advertising that gets people talking.

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‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: Y&R London

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

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