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  • actimel

Forced Perspective

Client: Danone UK Ltd
Brand: Actimel

The campaign aims to encourage people to take another look at Actimel and realise there’s more to it than meets the eye. The creative idea dramatises the ingredients packed into a tiny bottle, with the new endline “Actimel. The little bottle with a lot inside”.

The TV spot, shot by the award-winning Mark Denton and Sean De Sparengo and narrated by national treasure Ronnie Corbett, sees industrious individuals adding the ingredients to what looks like a gigantic Actimel bottle, only to reveal at the end that it was all a clever camera trick and the bottle was real-size.
 

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